Event Branding

Tulip held its first annual conference in September of 2023. Its name, Operations Calling™, is a nod to the Boston Calling music festival and I was charged with creating a festival-themed visual identity.

The theme

I explored a few different music genres to identify which one worked best for our purposes. My initial concepting was based on Boston Calling posters and on prototypical punk/new wave/grunge design. The event leaders wanted a more lighthearted approach, so I pivoted to a look that was evoked the 1970's and modern illustrative music branding.

Mood board

Save the date" teaser ad. The illustration is an andon light, which are very common in factory settings.

the Branding suite

The branding style relied heavily on an illustrative look, so I built a collection of illustrations based on commonalities within the manufacturing space. I also made more specific illustrations based on the the industries in which our attendees work. I opted to use Tulip's existing colors rather than create a new palette because I wanted attendees to immediately connect the event to Tulip's brand. For that reason, I also incorporated Tulip's logo into the event logo.

As part of the branding suite, I developed design elements inspired by those I saw on concert posters.

Social media "save the date" teaser ad

Concept for band tee. The sponsor names are meant to look like band names. The conveyor belt design element is a nod to the manufacturing industry.

the website

I faced two significant challenges with this project: 1) because this was the first event of its kind, I had no existing event photos to work with and 2) the look and feel of music festival sites stems from music-related content, and our content was markedly different. To reconcile this problem, I drew upon the body of illustrations to create a website that looked like a music poster.
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I developed the website in Webflow. Because Tulip is a leader in usability, I was particularly concerned with ensuring that the responsive design on the website was seamless.

Click the preview to explore the responsive site mockups and click here to explore the developed site.

For the event agenda page, I wanted potential attendees to be able to view as many events as possible at once. This would allow them to get the best idea of what their day could look like and increase the chance that they'd quickly be able to find things that appealed to them. In keeping with the music festival theme, I designed the agenda to look like a Top 100 list.

Web Design

As part of an effort to overhaul the look of Tulip's article pages, I designed a revamped version of Tulip's case studies page.

Click the mockup to see the full set of responsive designs.

Branding

Tulip needed a way to differentiate its use of stock photography. I developed two solutions and put together a guideline to showcase why we were using the new treatments and how to create them.

Tulip Interfaces

CATEGORIES

Design, Branding, Web, Print, Illustration, Infographics, Photography, UX

The theme

the Branding suite

the website